// Authority Engine · Run
Freed By Real Estate
Six months of content that turned strangers into investors.
- Client
- Freed By Real Estate
- Location
- Omaha, Nebraska
- Year
- 2025
- Length
- 6 months
- Offer
- Authority Engine
- Way
- Run
Run: we caught it, cooked it and served it. FBR stayed in front of investors while we ran the content.
// Before
Where they started.
FBR had a coaching program, an investor pitch and a lending business. They didn't have proof that strangers could watch, and real estate money doesn't move without trust. They needed people to show up, and a way to turn the people who showed up into students and investors.
// What we did
What we did.
- 01.
Build the brand people would see first
Brand identity, then cinematic film and photo of the team, the properties and the work.
- 02.
Film every room they walked into
Event and behind-the-scenes coverage at their networking nights, cut the same week so the next event had proof from the last one.
- 03.
Teach in public
Short-form educational content on a weekly schedule, built for the investor who's curious but not ready.
- 04.
Package the coaching
We filmed and cut the coaching course, and set up the community framework so new members had somewhere to land.
- 05.
Feed the pipeline
Content built to support the lending side, with distribution and capital-raise strategy run by our partner on the account, Aether AI Consulting (formerly Cornhusker Clicks).
// What it did
What it did.
$1M.
in investment capital raised
$50K.
in coaching revenue
6 months.
from zero to an active community
// Why Run
Why we ran it.
In the middle of a raise, the founders' time belongs to investors. They didn't have a marketing person and didn't want to hire one mid-raise. Run is built for that: we do the work every month and the owners stay in the room.
// What they kept
The brand files, the footage library, the course and the community are FBR's.
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